TIMBERLAND: Retail Design
ROLE:
DESIGNER
BACKGROUND:
Timberland recently opened a brand-new store in the vibrant city of Chicago and recognized the importance of a complete redesign specifically targeting the blue-collar worker demographic. The overall look, tone, and feel of the store revolved around utilizing building elements such as oriented strand board (OSB) plywood and sturdy concrete to create an authentic, raw aesthetic. This design choice effectively showcases the true grit and resilience of the Timberland brand, appealing to customers who value both functionality and style in their workwear and outdoor apparel.
